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SAP CRM (Functional)

Course Content

SAP CRM Functional

SAP New Dimensional – CRM
Overview and Introduction to CRM
Introduction to Net Weaver

  • General SAP Transactions
  • Foundation Architecture of my SAP CRM
  • Overview of CRM server Technology and User Interface
  • Business Partners
  • Organizational Model

CRM Base Customizing

  • Territory Management
  • Product master
  • Business Transaction Processing
  • Activity Management
  • Partner Processing

CRM Base Customizing

  • Actions
  • Overview of Pricing in CRM
  • CRM Billing Overview
  • CRM Middleware

CRM Interaction Center Win Client

  • Interaction Center Overview
  • Architecture landscape
  • Win Client Profile & Configuring Components
  • Action Box and alert molder
  • Interaction center scripting

CRM Sales

  • Opportunity Management
  • Copy Control
  • Quotation and Order Management
  • Overview Contract Management

CRM Analytics

  • Introduction to BW
  • Activating CRM Business content
  • Introduction to analytics
  • Data Mining Work Bench
  • Analysis Process Designer (APD)
  • Customer analytics (data mining, CL TV)
  • Marketing analytics (planning, Target group selection, RFM analytics)


  • Overview of marketing management in my SAP CRM
  • Marketing and campaign planning
  • Planning and performing marketing projects
  • Marketing Calendar
  • Personalized mail forms
  • Creating personalized e-mails
  • Business partner-controlled communication
  • Segmenting business partners
  • Marketing attributes
  • Segment Builder
  • Creating profiles and target groups
  • Lead Management
  • Campaign automation
  • External List Management

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Courses Highlights

  • Virtual classroom training via state of art online collaboration tools with sharing of all the presentations, demonstrations over real time systems.
  • Video files of the tool navigations taught during the sessions shall be shared with you post every session.
  • assignments to help you get hands on experience to handle such requirements in future. Real time case studies along with assignments shall be part of the courses.
  • In addition to the training videos, material required to prepare for certification shall be provided. An expert guidance for people interested in certification on any particular technology.
  • Career oriented assistance shall be offered to interested subscribers as part of the same course track.
  • Interview assistance and On job support shall be offered to all on demand, after successful completion of training


Thanks to IT folks@US for providing such a wonderful training. Delivered very much as committed in the beginning. Many thanks to the support team for their coordination.
Sunder, Chicago

Professional training all throughout. I appreciate the effort by the entire team to make this training so effective.
Vinit, Houston
A very useful course, I recommend to make use of their post training services for quick placement. Also the contents helped me to settle down in my current role.
Murli, Dallas