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SAP CRM (Technical)


Customer relationship management (CRM) is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

Customer relationship management describes a company-wide business strategy including customer-interface departments as well as other departments. Measuring and valuing customer relationships is critical to implementing this strategy.

SAP CRM Technical is different from CRM Functional in that this training involves handling the Web UI configuration and customization specifically to suite the requirements of the business


Course Content

Basics of SAP CRM

Basic SAP GUI Navigation

  • Introduction to SAP CRM
  • CRM Functional Overview
  • Master Data
  • Transactional Data

Object Oriented ABAP ( OO ABAP )

  • Classes
  • Methods
  • Inheritance
  • Polymorphism
  • Interfaces
  • Events
  • Exceptions ( Class Level & Method Level )
  • Building Global Class

BSP ( Business Server Pages )

  • Page Flow Logic
  • MVC ( Model View Controller )

CRM 2007 Web UI

  • Generic Interaction Layer ( Basics )
  • Business Object Layer
  • Presentation Layer
  • Simple Objects
  • UI Component Development and Enhancement Concepts
  • Views
  • View Sets
  • Custom Controller
  • Window
  • Navigation Links
  • Component Interface and Usage of Components
  • Cross Component Navigation
  • Editable Overview Pages
  • Form View
  • Table View
  • Enhancement of Data Model with Application Enhancement Tool ( CRM 7.0 )
  • Component Set
  • Enhancement Set
  • Enhancement of Generic Interaction Layer Component
  • Component Enhancement Examples.
  • Global Data Context
  • Pop up Windows
  • UI Configuration
  • Transaction Launcher.

Profitability Analysis Configuration
Easy Enhancement Workbench.


  • Introduction to CRM Architecture and Middleware
  • Connection to SAP Back-end system to as SAP CRM System
  • CRM Middleware / Administration Console
  • Messaging BDOC.
  • Initial Load
  • Delta Load
  • Request / Data Flow
  • Configuration & Monitoring
  • Custom Data Exchange between CRM and ECC
  • BDOC Extensions.

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Courses Highlights

  • Virtual classroom training via state of art online collaboration tools with sharing of all the presentations, demonstrations over real time systems.
  • Video files of the tool navigations taught during the sessions shall be shared with you post every session.
  • assignments to help you get hands on experience to handle such requirements in future. Real time case studies along with assignments shall be part of the courses.
  • In addition to the training videos, material required to prepare for certification shall be provided. An expert guidance for people interested in certification on any particular technology.
  • Career oriented assistance shall be offered to interested subscribers as part of the same course track.
  • Interview assistance and On job support shall be offered to all on demand, after successful completion of training


A well crafted course for consultants to start from scratch. Also the team has provided server access for about 2 months after the course. I appreciate their support.
Shyam, Denver
No Consultant with experience less than 5 years could have delivered such training. We are thankful to the team for delivering such fantastic training services to our resources
Francis. J. Ford, San Francisco

Quite a useful training by the mentor who is well experienced in training. Also the training tools and the approach right from handling inquiry is appreciable.
Vimal, New Jersey